Growth Support for Small Businesses Ready for the Next Chapter

A flexible approach to acquiring and responsibly holding small businesses, paired with fractional executive services that support entrepreneurs and non-profits.

Two Paths, One Purpose: Empowering Business Growth

We acquire businesses to steward them with long-term growth in mind, and our advisory services provide flexible, high-impact support for companies navigating growth or preparing for exit

Whether you’re looking to transition your business to an  entrepreneur that will thoughtfully uphold your legacy, or need advisory support to tackle operational challenges, we offer a high impact-low ego flexible partnership

Fractional Executives

Fractional and interim executive support experienced in finance, operations, automation, business development, and strategy. We provide businesses with seasoned leadership that adapts to their specific needs

90-day Sprints

We specialize in tackling key improvements in cash flow, operations, and strategy, creating measurable impact within a short timeframe. Whether you need critical turnaround support or a helping hand to get more done

Patient Capital

As a family office, our acquisitions are guided by a commitment to sustaining and growing businesses over the long term. We prioritize continuity for employees and preserve the unique culture and values established by founders

People First Approach

We blend our business acumen with a deep respect for the people and purpose behind each company, ensuring sustainable growth that aligns with your values

SMB M&A transaction value
5 M
value created for SMB, F500, and non-profits
30 M
years of operating experience
3 +

Founder and Managing Partner, Hereford Johnson is an experienced private equity backed CEO. He has years of experience in acquiring, starting, and operating businesses. He started with humble beginnings and joined the US Air Force after high school and worked a series of blue collar jobs through college. He spent a number of years as a Management Consultant at Deloitte and Accenture in the IT Strategy and Implementation, and M&A Strategy divisions.

He started his healthcare career by volunteering to support the CEO of a pediatric therapy start up. He fell in love with the industry and pursued an opportunity to acquire and lead two pediatric therapy business as CEO. He has spent career with a mission-driven impact focus, from significant sweat equity to non-profit board governance and contributions to leading Data Science for Good AI projects.

In his spare time, he enjoys helping veterans and entrepreneurs on their journey. He teaches Entrepreneurship at Grand Canyon University and occasionally supports his local community as a substitute teacher. He has a BS and MS in Industrial Engineering and Data Science from the University of Illinois at Chicago and MBA from the Kellogg School of Management at Northwestern University.

Unwavering commitment to support entrepreneurs

Hereford impressed me with his integrity, character, and entrepreneurial drive. These qualities have only become more evident with time, as he has consistently demonstrated the rare combination of skills and attributes essential for excelling as both a business and community leader.

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Invaluable addition to any organization

Hereford is a values-driven leader with an incredibly high capacity to make things happen. His entrepreneurial energy helps him scale any organization, team, or venture he joins

brugner headshot

Matt Brugner

President Mopipe

Humble, hungry, smart

Hereford, without question, has the X factor that so many science minded people lack. His drive for improvement coupled with his excellent people skills give him natural talent as a leader, mentor, and innovator. His ability to take criticism and learn from all places means that he is also the ideal candidate to take on new projects and help them evolve over time

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Daniel Hudspeth

Healthcare CEO